Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. We made a map. It’s judgmental. So, frankly, is the Croisette.Â
Trending in Brands in Culture
Most Read
More in Marketing
The definitive Digiday guide to what’s in and out at Cannes 2026
June 15, 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
June 15, 2026
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
June 12, 2026
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.