| description | title | ms.date | ms.topic | keywords | ms.assetid | ms.localizationpriority |
|---|---|---|---|---|---|---|
Learn how to publish your Windows apps and games to the Microsoft Store. |
Publish Windows apps and games to Microsoft Store |
07/27/2025 |
get-started |
windows 10, windows 11, uwp, publishing, publish, selling, sell, distribute, distributing, store, dashboard, windows app, Microsoft Store, AI apps, desktop apps, Win32 apps, |
631d1e2d-e4da-4740-ace0-4c0ad78653fe |
medium |
:::image type="content" source="images/header-store.png" alt-text="A briefcase icon with a grid pattern representing an app package, displayed against a soft blue gradient background. This header image symbolizes the Microsoft Store publishing process for Windows applications." border="false":::
Distributing your app through the Microsoft Store is a strong choice for apps of any type and size. The Store acts as a centralized destination where Windows users can discover and install apps, giving developers access to a global audience across Windows 10 and Windows 11.
The Microsoft Store provides flexible monetization options, allowing you to use your own commerce platform and choose a revenue model that fits your business. It also supports a broad range of app types and technologies, including traditional desktop apps, which can be published to the Store without requiring changes to your existing code or installer.
For a detailed overview of what the Microsoft Store offers, see Benefits of distributing your apps via the Microsoft Store.
[!INCLUDE apps-distribute-overview]